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Brand and product design

One team designs how your business looks and what it ships in: your logo, colors and type, your templates, and your boxes, displays and inserts. You get every file you need, ready for screens, printers and the factory floor.

Last verified October 24, 2026

General information, not legal advice. Outside prices come from each official page, checked October 24, 2026. Moon Set earns no referral fee or commission from any company linked on this site.

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What do you design?

Brand design. Logo, color and type system, brand guidelines, social and print templates, and illustration. Our team includes artists and people trained in marketing, so the brand looks good and does its job.

Product and packaging design. Custom boxes and packaging, retail displays, inserts and kits, and 3D models and realistic mockups you can show buyers before anything is made. We also help with structure, materials and protecting the product in shipping. See what we do in packaging.

Price: quoted per project once we know what you need. As a guide, small-business brand packages commonly run from about $1,500 to $7,500, and packaging design from about $1,000 to $5,000 per item, depending on scope.

How does a project run?

1. Brief. What you sell, who buys it, where it's seen and how it ships. About a week.
2. Concepts. A few directions to react to. Usually two or three directions, in one to two weeks.
3. Refinement. We develop the one you pick. Two rounds of changes are typical; more can be added.
4. Final files. Every format you need, organized and named. About a week after you approve the design.
5. Production support. We answer the printer's and the manufacturer's questions so it comes out right.

What do I get?

Files that work everywhere your brand shows up. We design in Adobe Illustrator and 3D modeling software.

Who owns the files: once the project is paid, the final files and the right to use them are yours. Concepts you didn't pick stay with us and aren't reused for another business's brand.

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Can I design my brand myself?

Yes, and many owners start that way. Keep it simple: two fonts, three colors and a logo that reads at the size of an app icon. Do the trademark check before you print anything.

1. Write a one-page brief. What you sell, who buys it, three words you want people to feel, and two competitors you want to look different from. About an hour.
2. Pick two fonts and three colors. One font for headings, one for text. One main color, one accent, one neutral. Check each font's license allows business use. An hour or two.
3. Make the logo. Start with your name in your heading font; add a simple mark only if it still reads small. Build it in a vector tool from the table below so it scales without blurring. A few hours to a few days.
4. Check the name before you print. Search the USPTO's free trademark database for your name and close variations. Filing a federal trademark costs $350 per class of goods or services (USPTO base fee, checked October 24, 2026), plus fees for some applications; a trademark attorney can tell you what applies to you.
5. Export a file set. Logo as SVG and PDF (for printing) and PNG (for screens), in full color, one color and white. Name the files clearly and keep them in one shared folder.
6. Write a one-page guide. Your fonts, color codes and logo do's and don'ts, so anyone who makes a flyer for you gets it right.

Designing your own packaging? Ask your box maker or printer for the dieline (the flat layout of your box) before you design anything, and design on it. Order a printed sample before the full run. Ship a few samples to yourself or a friend and see how they arrive. When the structure, materials or shipping damage are the problem, not the artwork, talk to us about your packaging.

Design tools:

Our pick: Canva's free plan for everyday posts and flyers, and Affinity for the logo itself, so you have true vector files at no cost. Pay for Illustrator only if someone on your team will use it every week.

Want help with the words and the posts too? See attract customers yourself and AI for marketing.

Where to next?

• Our marketing services: websites, social media, and brand and product design
• Packaging: structure, materials, cold chain and kitting through our partners
• Social media: influencer campaigns, and how to run one yourself
• Attract customers yourself

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