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Social media that reaches new customers

We put your business in front of new customers through creators their followers already trust. You pick how to pay: per view or up front. Every paid post is labeled as an ad, and you see what each post delivered.

Last verified October 24, 2026

General information, not legal advice. Outside prices come from each company's own page, checked October 24, 2026. Moon Set earns no referral fee or commission from any company linked on this site.

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What do you do?

We run influencer campaigns through our network of creators: we match creators to your customers, set the terms in writing, and report what each post delivered. You choose one of two ways to pay.

Our network: creators on Instagram, TikTok and YouTube, from local micro-creators to larger accounts, matched to your niche and area.

How does a campaign run?

1. Book an appointment. Every campaign starts there. About 30 minutes.
2. Set goals and budget. What a win looks like: visits, bookings, sales or awareness. Usually part of that first call.
3. Match creators to your audience. We pick creators whose followers look like your customers, and you approve the list. About one to two weeks.
4. Agree on terms in writing. Posts, dates, links, discount codes, payment and the ad-label rule, signed by each creator before anything is made. Usually a few days.
5. Launch. Posts go out on the agreed dates.
6. Report results. You see what each post delivered. Reports usually arrive within a week of each post, with a summary at the end.

How are paid posts labeled?

Every paid or gifted post says it's an ad. Each creator gets this rule in writing, in the agreement they sign, before they post:

• "#ad" at the start of the caption, not buried at the end or in a pile of hashtags.
• On video, said out loud and shown on screen, near the start. A note in the description isn't enough.
• On Stories, on the image itself, long enough to read.
• On live streams, repeated for people who join late.
• The platform's paid-partnership label too, where there is one. The FTC says that label alone may not be enough, so it's added to "#ad", not used instead of it.
• Free product counts. A creator who got something free labels the post the same way.
• Only honest claims. Creators say what they actually think, and only about products they've tried.

Under the FTC's rules, the business paying for a post is responsible for it too, so we review each post before it goes live, check it again after it posts, and have a mislabeled post fixed. Read the FTC's guide for influencers.

What do I get?

• A creator list matched to your customers, for your approval
• A written agreement with each creator: deliverables, dates, payment, the ad-label rule and how long you may reuse the posts (usually 30 to 90 days; longer can be arranged)
• Tracking links and discount codes, one per creator
• A report per post: views, and for up-front campaigns, clicks and codes used
• A recommendation on which creators to book again

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Can I run an influencer campaign myself?

Yes. Start small: one or two local creators, one offer, a written agreement, and a code to track sales. Your real cost is the creators' fees or free product, plus a few hours to find, brief and check them.

1. Pick one goal and one offer. Bookings, sales or visits, with a first-visit discount or a free add-on. About 30 minutes.
2. Find creators your customers already follow. Start with customers who already post about you, then local creators in your town or trade. Search the platform for your town and service, and check who your best customers follow. A few hours.
3. Check the fit. Are most followers in your area? Do people comment, not just like? Do past sponsored posts say "#ad"? Skip anyone whose follower count looks out of line with their comments.
4. Ask for their rate. Creators set their own prices; ask for a rate card. Free product counts as payment under FTC rules, so a gifted post still needs a label.
5. Put it in writing. A one-page agreement: what they'll post and when, what you'll pay, the link or code, how long you can reuse the post, and the ad-label rule from the list above, word for word.
6. Give each creator a code or link. Free discount codes in your booking or store system, or a link with a tag, so you can count sales per creator.
7. Check every post. Look at it the day it goes up. If the label is missing or buried, ask for a fix the same day.
8. Measure cost per customer. What you paid divided by codes used or bookings. Rebook the creators who pay off; drop the rest.

Free tools you'll use:

Want to post on your own accounts too? Launching on social media yourself covers which platforms to pick, the first nine posts and scheduling tools. AI for marketing covers drafting posts faster.

Where to next?

• Our marketing services: websites, social media, and brand and product design
• Brand and product design
• Attract customers yourself: listings, reviews, social media and email
• AI for marketing

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